The real estate sector is one of the most promising industries that is growing exponentially with the adoption of the latest technologies. However, it is also the most competitive business as there are millions of real estate websites and apps across the world. So, what can you do to become the most successful real estate website, known for being the most trusted source for local online real estate listings?
Realtors today are struggling to gain a competitive advantage and one of the best ways is to make use of technology to gain a huge number of leads through your website to help you with more closures. Let’s find out what are the top-most features your Real Estate IDX Website must have to achieve this.
Must-Have Features in Your Real Estate Website to Gain More Leads
Choosing the right set of features for your website is essential if you want to gain desired results and generate quality leads. To help you in this, here are some of the best features that you must consider to add to your Real Estate IDX Solution to unlock better offerings for your visitors and potential clients.
1. Smarter Lead Capture
For smarter and faster lead capture on your website, implement IDX functionality and leave it open to ensure that users can search all day without the need of sharing their information details.
2. Interactive Map Search
Users prefer making use of a map search system while searching for properties that enable them to simply click on a home icon to get access to basic property information with ease. You can also add a small thumbnail image of the property to offer a quick glimpse.
3. A page for Local Real Estate Market
Work on branding your company as a local real estate expert using a custom page that is targeted at only the local real estate market. Through this, your users will search for their desired homes and you will establish authority as local experts.
4. Latest Listing Alerts
Once your potential clients successfully registered on your website, send real estate listings regularly enabling them to check out, modify their search criteria and even contact you to schedule an appointment to visit properties.
5. Mobile-Friendly Search
Make sure that your real estate website is optimized for tablets and mobiles making it easy for users to access information within a few clicks. Also, resize all property images to make them fit correctly on the device and keep potential clients stay on your website for a long time.
6. Featured Homes Grid Displays
Display multiple images of the property in a beautiful grid and add any grid to a new page for highlighting a property type/area with some content about the properties.
Closing Statement
As we know competition is quite high in the real estate sector your business must offer unique and relevant features to deliver what your target audience is looking for. Make sure that you take note of all the above points stated above to help you in building better business goals at lower costs. Your motive is to make the home search and buying experience easy and hassle-free for your users through your website.
If you have any queries, feel free to ask for a demo of a reliable Real Estate IDX Software that can help you build customizable and mobile responsive IDX websites that can function as a lead generation machine and gain benefits like never before.
