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Pricing for Digital Marketing: How Much Will It Cost in 2022?

Pricing for Digital Marketing: How Much Will It Cost in 2022?

by Mayank Jain
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Digital Marketing Agency

Digital Marketing Agency – Growing your organisation through internet marketing and advertising tactics is the straightforward objective of digital marketing.

Digital technologies play a key role in these initiatives, which range from social media marketing to search engine optimization.

If you are new to this then you should consider agencia de marketing digital experts for managing the business growth via digital marketing.

What budget should a business set up for digital marketing?

Regardless of the size of your company, it’s critical to determine how much money you should invest in digital marketing.


Pricing for digital marketing agency vary, but many of them assert that they provide incredibly low charges. Your business should watch out for this while searching for a marketing firm to hire.

Almost always, when it comes to digital marketing services, you get what you pay for. Thus, “cheap” services frequently fail to produce the desired outcomes.

Setting a suitable digital marketing budget is so essential. Unfortunately, if you want to keep your budget as tight as possible, you’ll get what you paid for.

But what really is a realistic budget?

The typical digital marketing budget for SMBs runs from $30,000 to $145,000 per year, however there are several variables that can affect this figure, including the size of your business and the extent of your project.

Remember that digital marketing is a continuous approach, so as your business expands, your budget might too.

3 price schemes for digital marketing

The price structure of your service provider is one of the greatest variables affecting your online marketing expenses when it comes to digital marketing. Typically, businesses, consultants, and independent contractors provide one of the following models:


A monthly charge is paid by your company to keep your service provider within the monthly digital marketing price model. When dealing with an digital marketing Agency, you’ll frequently encounter this price plan.

For an SMB, a monthly digital marketing package will typically cost between $2500 and $12,000.


The hourly internet marketing price model requires your company to pay the service provider on an hourly basis. Although some agencies will charge an hourly rate for requests outside of your service agreement, consultants or freelancers often bill by the hour.

Digital marketing hourly prices often vary from $50 to more than $500 per hour.


A flat fee is paid by your company to accomplish a project, such as creating and executing a marketing campaign for a new product, under the project-based pricing model. On project-based initiatives, you can collaborate with agencies as well as consultants.

Project-based digital marketing service typically costs between $1000 to $7500 per project.

Remember that the aforementioned figures are only averages for the industry. Online marketing expenses vary and are depending on aspects specific to your company, particularly when speaking of project- or hourly-based labour.

What are included in digital marketing services?

You may be curious about what digital marketing services even entail if you’re looking at their price. There are several digital marketing services to take into consideration, and there are a tonne of internet marketing platforms available.

Due to their effectiveness and return on investment, some of the most well-liked services are:

  • Pay-per-click (PPC) advertising and search Engine optimization (SEO)
  • Content promotion
  • Using social media
  • Marketing via email and video

Your business expands thanks to digital marketing

Analysts forecast that the digital marketing sector will expand by more than 10% annually over the next four years. This increase of more than 45% shows both the worth of digital marketing services and their capacity to produce outcomes.

Digital marketing may hasten the expansion of your business with a variety of services that offer an exceptional return on investment (ROI).

Your company has the ability to accomplish its largest objectives thanks to that ongoing expansion, including branching out into other markets and adding additional employment for your neighbourhood.

If you’re ready to profit from digital marketing, get in touch with OMR Digital who has award-winning strategists to begin creating your unique, results-driven plan.

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