Market Analysis
The automotive augmented reality market value will grow at a healthy CAGR in the forecast period 2018- 2023, as per the new Market Research Future analysis. Augmented reality had made it more enjoyable, safer, and easier to go for drives. It is the auto industry that has embraced AR like no other. Augmented reality has some profound impacts on the auto industry, of which some of the biggest include training, maintenance, engineering, information presentation, customer assistance, sales, and heads-up displays. AR combines the digital and real world that gives new possibilities to the automotive industry in each step of the process chain. Right from efficient service operations and production, converting analog information to digital platforms, to digitization, automotive companies and their employees are largely befitting from using augmented reality.
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Key Players:
The prominent players in the global Automotive Augmented Reality industry include Delphi Automotive (Ireland), Panasonic (Japan), Hyundai Motors (South Korea) BMW (Germany), Alphabet (US), Robert Bosch GmbH (Germany), Denso (US), Garmin International (US) & Continental AG (Germany).
On the contrary, high price to develop the display system and its related technologies and fall in demand due to the COVID-19 pandemic are factors that may hamper the global automotive augmented reality market value growth in the forecast period.
Market Segmentation
The MRFR report throws light on an inclusive segmental analysis of the global automotive augmented reality market value based on sensor technology, autonomous driving, and functions.
By sensor technology, the automotive augmented reality market value is segmented into radar, VMOS image source, sensor fusion, and Lidar. Of these, the sensor fusion segment will lead the market over the forecast period.
By autonomous driving, the automotive augmented reality market value is segmented into semi-autonomous driving and conventional driving. Of these, the semi-autonomous segment will dominate the market over the forecast period.
Industry Updates
March 2021- Leading Hologram AR technology provider WiMi Hologram Cloud Inc has joined hands with China Telecom iCartoons.
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At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services. MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by Components, Application, Logistics and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.
