When it comes to design, there’s often more than meets the eye – and you’re paying the price if you overlook it. Every pixel on your website is there for a reason and can have an effect on your conversion rate or even the way users interact with your site. These 7 potentially bad UI elements are some of the most common culprits that may be harming your users – and your sales potential – without you even knowing it.
Popups can be great for conversions, but they can also scare visitors away. If you use popups, they should be short and concise and contain a clear CTA. The best popups are those that minimize the amount of scrolling required to get to the popup. Popup windows should never cover up more than one-third of the screen and always offer an exit button or link to close it. When designing your popup window make sure you have a clear call-to-action in mind for what you want visitors to do when opening your popup window.
2) Under Construction
- Too Much Text
It may seem like your website needs to be jam-packed with information, but the opposite is actually true. In fact, most people will prefer to use a search engine like Google instead of reading through pages and pages of text on your site. And if you don’t have a lot of content, it’s even better to keep what you do have concise. This will help make sure that visitors who aren’t interested in your company or product get out quickly without having to scroll through too much stuff.
- Repetitive Calls-to-Action
Even if you have several different products for sale, there’s no need for multiple ‘buy now’ buttons all over the page.
3) Full Screen Scrolling
Full screen scrolling is a trend that has been around for a while, and it’s been done in some very interesting ways. One of the most common implementations is to have an infinite scroll where your browser window never reaches the bottom. This can be frustrating on two levels: 1) you might not know when you’ve seen all there is to see, and 2) if you’re on mobile, your fingers will get tired of scrolling before you see everything. When used correctly, full screen scrolling can be an elegant way of showing off lots of content without taking up too much space. But when used incorrectly, it just takes up lots of space and frustrates users.
Overlays are what make a user feel like they’re engaging in an activity that’s different from the rest of the website. With overlays, you can draw attention to your message and keep users engaged with your content. But if you’re not careful, overlays can be detrimental to your website. If you have too many of them or if they’re too distracting, it’ll take away from your message and design. And even worse, over time people will learn to ignore them which means that instead of drawing attention to something important, they’ll just become an annoyance on your site.
5) Hidden Costs
- Ads in Content Blocks
- Intrusive Interstitials
- Pre-Roll Video Ads
- Pop-Ups and Modals
- Banners With Too Much Text
- Confusing Navigation Menu Structure
- Annoying Newsletter Opt-In Forms
6) Fake Free Trials
Free trials are a great way to get someone to sign up for your service. They give people the opportunity to try out the site and see if it’s right for them without risking any money. However, not all free trials are created equal. If you don’t know what you’re doing, they can end up hurting your website instead of helping it. Here are 7 potentially bad UI elements that may be hurting your website and how you can fix them:
-Being too pushy with free trial offers -Offering too many options for trial users to choose from -Offering a free trial that has limitations on user data or features
7) Streaming Video Ads
Streaming Video Ads are terrible for your website and the user experience. These ads pop up randomly in the middle of a page, requiring users to close out of them before they can continue browsing through your content. This is a nuisance for most users and will lead to them giving up on your site altogether. It’s best to avoid these types of ads as much as possible, but if you must have them, consider placing them only at the bottom of the page so that they won’t interrupt people from reading your content.
So what can you do to make sure that your website doesn’t suffer from these problems? Hire an experienced UI/UX Design Agency in India. They will be able to help you make your website stand out among the rest and reach more people.